Terms of Service

1. These terms

These terms govern your use of Sada, operated by Sada AI Limited, company number 17391979, registered at 128 City Road, London, EC1V 2NX, United Kingdom ("we", "us", "Sada").

By subscribing to or using Sada, you ("you", "the Customer") agree to these terms. If you are agreeing on behalf of a business, you confirm you have authority to bind that business.

These terms are for business customers only. Sada is not offered to consumers.

2. What Sada does

Sada is a software platform that:

• Receives lead data from your marketing channels
• Contacts those leads using an AI voice agent
• Follows up by WhatsApp or SMS
• Books appointments into your practice management system or calendar
• Collects deposits through Stripe
• Records activity in a built-in CRM and reporting dashboard

We provide the software. We do not provide clinical, medical, dental, legal, financial, or marketing advice, and we do not guarantee any particular number of leads, bookings, conversions, or revenue.

3. Your responsibilities

You are responsible for, and warrant that:

• (a) Lawful basis to contact. You have a valid lawful basis under UK GDPR and PECR to contact every lead you upload or connect to Sada, including any consent required for marketing calls and messages. You are responsible for capturing that consent at the point of lead generation and for maintaining records of it.
• (b) You are the data controller. You determine who is contacted and why. We act as your data processor under the data processing agreement that forms part of these terms.
• (c) Screening. You will screen your contact lists against the Telephone Preference Service and honour all opt-out requests.
• (d) Accuracy of your content. The pricing, treatment information, offers, and FAQ content you provide for your knowledge base is accurate and up to date. Our AI agent will communicate this information to your leads. You are responsible for what it says on your behalf, to the extent it reflects the information you supplied.
• (e) Clinical responsibility. All clinical judgement remains yours. Sada does not assess suitability for treatment and must not be relied on to do so.
• (f) Credentials. You are responsible for the security of your account credentials and any API keys you supply to us, and for the actions of your staff users.
• (g) Compliance. You will comply with all laws applicable to your business, including advertising standards, GDC guidance where relevant, and data protection law.

4. Acceptable use

You must not use Sada to contact people without a lawful basis; to send unsolicited marketing in breach of PECR; for any unlawful, fraudulent, harassing, or deceptive purpose; to process data you have no right to process; to attempt to access another customer's data; to reverse engineer, resell, or white-label the platform without our written agreement; or in any way that could damage the reputation or operation of the service.

We may suspend your account immediately if we reasonably believe you are in breach of this section.

5. AI limitations, please read

Sada uses artificial intelligence. AI systems can misunderstand speech, mis-transcribe details, or generate responses that are inaccurate or unexpected, particularly on unclear phone lines, with strong accents, or in unusual conversations.

We take reasonable steps to reduce this, including instructing the agent not to invent information, not to give medical advice, and to escalate to a human where appropriate, but we cannot guarantee that every call or message will be accurate or appropriate.

You should review call transcripts and confirm booking details, and you remain responsible for verifying any information before relying on it clinically or commercially. We recommend confirming appointments and patient details independently before treatment.

6. Fees and payment

Subscriptions are billed monthly in advance by Stripe. Fees are as set out on our pricing page or in your order form, and are exclusive of VAT.

Usage beyond your plan allowance is charged at the published overage rate. We will make reasonable efforts to notify you as you approach your allowance.

We may change our prices on 30 days' written notice. If you do not accept a price increase you may terminate before it takes effect.

Late payment may result in suspension of the service. Fees already paid are non-refundable except where required by law.

Patient deposits. Deposits collected through Sada are paid directly to your own Stripe connected account. We do not hold, control, or take a fee from patient funds. Your relationship with Stripe is governed by Stripe's own terms, and you are responsible for refunds and chargebacks.

7. Third-party services

Sada integrates with third-party services including your practice management system, advertising platforms, Stripe, and messaging providers. We are not responsible for those services, their availability, or changes they make to their APIs, terms, or pricing. Your use of them is governed by their own terms.

8. Availability

We aim to provide a reliable service but do not guarantee uninterrupted availability. We may carry out maintenance, and will give reasonable notice of planned downtime where practical. Any service level commitments apply only if expressly stated in your order form.

9. Intellectual property

We retain all intellectual property rights in the Sada platform. You are granted a non-exclusive, non-transferable licence to use it during your subscription.

You retain all rights in your own data and content. You grant us a licence to process it solely to provide the service.

10. Confidentiality

Each party will keep the other's confidential information confidential and use it only for the purposes of these terms.

11. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or anything else that cannot lawfully be excluded.

Subject to that:

• We are not liable for loss of profits, loss of business, loss of goodwill, loss of anticipated savings, loss or corruption of data, or any indirect or consequential loss.
• We are not liable for any loss arising from your failure to obtain a lawful basis to contact individuals, from inaccurate information you provided for your knowledge base, or from your reliance on AI-generated output without verification.

Our total liability in any twelve-month period is limited to the fees you paid us in that period.

12. Indemnity

You will indemnify us against claims, losses, and costs arising from your breach of section 3 (Your responsibilities) or section 4 (Acceptable use), including any regulatory action or third-party claim relating to your contact with individuals.

13. Term and termination

Subscriptions run monthly and renew automatically until cancelled. Either party may terminate on 30 days' notice, effective at the end of the current billing period.

We may terminate immediately if you materially breach these terms, fail to pay, or become insolvent.

On termination your access ends, and we will delete or return your data within 30 days on request, except where we are legally required to retain it.

14. General

We may update these terms on 30 days' notice; continued use constitutes acceptance. If any provision is unenforceable the rest remains in force. These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.